# Inspirad – snapshot 2026-10-29

Plain-text version of the Inspirad dashboard for search engines and AI assistants. Numbers are counts of ads in public ad libraries (see /llms.txt for how they are collected).

## Sweden: competitors (ads per platform)

| Brand | Category | Meta | Google | YouTube | TikTok | Snapchat | LinkedIn | Focus |
|---|---|---|---|---|---|---|---|---|
| Coop | Dagligvaror | 240 | 50 | 29 | 3 | 6+ | ? | Sänkta ordinarie priser på hundratals varor på Stora Coop, veckans medlemspriser och minst 25 % rabatt på en frukt eller grönsak varje vecka. Nästan bara video på Meta. |
| Lidl | Dagligvaror | 49 | 300 | 37 | 12+ | ? | 10 | Mittgångens fynd ”till priser du älskar” och plattformen ”Det lönar sig”. Inga nya annonser på Meta eller TikTok den här veckan, men fortsatt många på TikTok och Google. |
| Willys | Dagligvaror | 16 | 37 | 2 | 0 | 0 | 13 | ”Sveriges billigaste matkasse”, helgmys till vardagspriser och halloweenerbjudanden med ”kusligt låga priser”. Ny mest visad annons sedan 26 okt. |
| Telia | Telekom | 230 | 400 | 300 | 9 | 6+ | 44 | Nya telefoner med obegränsad surf och Netflix: iPhone Duo (ny annons i går), Galaxy S26 FE och Pixel 11 Pro. Startade också en ny kampanj mot företag. |
| Tele2 | Telekom | 78 | 2000 | 800 | 8 | 5 | 26 | Nya mobiler, familjerabatter och företagsabonnemang under plattformen ”Du är nr 1”. Inga nya annonser på Meta eller TikTok den här veckan. |
| Telenor | Telekom | 67 | 3000 | 200 | 4 | 2 | 29 | ”Sveriges bästa nät” (Opensignal) och Oppo X10 Pro Max med Hasselblad-kamera. Inga nya annonser på Meta sedan 21 okt. |
| Gina Tricot | Mode | 170 | 1000 | 600 | 12+ | 6+ | 1 | Säsongens nyheter och bästsäljare i en ström av nya produktannonser på Meta och TikTok. Mest aktiv av modekedjorna i alla kanaler. |
| KappAhl | Mode | 150 | 600 | 200 | 12+ | 5 | 1 | Höstkollektionen och tidlösa favoriter. Meta-annonserna är äldre, men en ny våg TikTok-annonser startade 27–28 okt. |
| Lindex | Mode | 47 | 400 | 200 | 12+ | 0 | 0 | Stilsäkra höstoutfits och nya favoriter. Färre aktiva Meta-annonser än förra veckan och inga nya på TikTok sedan början av oktober. |
| Nordea | Bank | 130 | 300 | 200 | 4 | 6+ | 41 | Lånelöften för bolån och nya TikTok-annonser 26–27 okt. Fortsatt stor på Snapchat och LinkedIn. |
| Swedbank | Bank | 18 | 58 | ? | 0 | 0 | 20 | Bolån för förstagångsköpare, ekonomi för unga vuxna och betalarmband för barn. Nya Meta-annonser startade i går. |
| Handelsbanken | Bank | 2 | 25 | 3 | 0 | 0 | 31 | Syns knappt i sociala kanaler: två bolåneannonser på Meta. Satsar mer på LinkedIn och Google. |

## Sweden: biggest agencies (ads per platform)

| Brand | Category | Meta | Google | YouTube | TikTok | Snapchat | LinkedIn | Focus |
|---|---|---|---|---|---|---|---|---|
| Nord | Byrå | – | 0 |  | – | – | ? | Inga Google-annonser de senaste 30 dagarna. LinkedIn-sökningen på ”Nord” ger för många andra annonsörer för en säker siffra. Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |
| Forsman & Bodenfors | Byrå | – | 0 |  | – | – | 0 | Inga Google- eller LinkedIn-annonser de senaste 30 dagarna. Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |
| Åkestam Holst | Byrå | – | 1 |  | – | – | 0 | Google och LinkedIn är insamlade (senaste 30 dagarna). Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |
| INGO | Byrå | – | – |  | – | – | 0 | Google och LinkedIn är insamlade (senaste 30 dagarna). Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |
| Volt | Byrå | – | 0 |  | – | – | 0 | Google och LinkedIn är insamlade (senaste 30 dagarna). Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |
| Le Bureau | Byrå | – | 0 |  | – | – | 0 | Google och LinkedIn är insamlade (senaste 30 dagarna). Meta, TikTok och Snapchat läggs till i den dagliga uppdateringen. |

## Trend opportunities

### Sweden

- **Matpriser: lägre nu, men folk minns hur dyrt det blev** (Stor möjlighet, I höst): Matmomsen halverades i april och priserna föll cirka 5,5 %. Samtidigt är ett reklamblad som jämför priser 2020 och 2026 ett av veckans största inlägg på r/sweden. Prisvärdhet är fortfarande huvudbudskapet. Tydliga prisjämförelser och ärlighet om pris slår kampanjjargong. Source: Regeringen https://regeringen.se/pressmeddelanden/2026/09/livsmedelspriserna-sjonk-med-55-procent-efter-halveringen-av-matmomsen/
- **Räntehöjningar är tillbaka** (Stor möjlighet, 4 nov): Riksbanken meddelar nästa räntebesked 4 november. SBAB räknar med tre höjningar av styrräntan från november till februari, och ett bolån på 3 miljoner kan kosta cirka 1 300 kr mer i månaden. Hushållen stramar åt inför jul. Bra läge för budskap om sparande, att flytta lån och prisvärdhet. Source: SBAB https://www.sbab.se/1/om_sbab/press/arkiv_publicering/pressmeddelande/2026-10-21_riksbanken_hojer_styrrantan_tre_ganger_i_rad.html
- **Hushållsekonomi och politik toppar sökningarna** (Stor möjlighet, Denna vecka): Finansminister Elisabeth Svantesson trendar på Google med rubriken ”Partiernas löften får vänta”. Förra veckan trendade ”skattehöjning”, ”fordonsskatt” och ”barnbidrag”. Folk letar aktivt efter ekonomisk trygghet. Tydliga, hjälpsamma budskap om pengar fungerar nu. Source: Google Trends https://trends.google.com/trending?geo=SE&hours=168
- **Vintersporten drar igång** (Stor möjlighet, I vinter): Skidskytte, längdåkning och curling-EM trendar på Google. Vinterstudion är tillbaka. Starka sportögonblick för sponsring och realtidsinnehåll hela vintern. Source: Google Trends https://trends.google.com/trending?geo=SE&hours=168
- **Nostalgi: 2016 och barndomens favoriter** (Bevaka, I år): ”2026 is the new 2016” växer på Instagram och TikTok, och Mulle Meck-skaparnas AMA och Sweddits Mulle Meck-parodier är bland veckans största trådar på r/sweden. Nostalgi engagerar brett. En enkel krok för mode, mat och alla varumärken med en historia att berätta. Source: Wikipedia https://en.wikipedia.org/wiki/2026_is_the_new_2016
- **Halloween och alla helgons dag** (Bevaka, 31 okt): Halloween infaller lördag 31 okt, samma dag som alla helgons dag. Båda läses flitigt på svenska Wikipedia just nu. Willys och Coop kör redan halloweenerbjudanden. En stillsam helg för många, så tonen spelar roll. Source: Svensk kalender 
- **Fars dag** (Stor möjlighet, 8 nov): Fars dag är söndag 8 november. Ett present- och middagsögonblick för mode, dagligvaror och mobilerbjudanden. Source: Svensk kalender 
- **Mårtensafton** (Bevaka, 10 nov): Mårtensafton är 10 november och firas mest i Skåne. Ett regionalt matögonblick för recept och erbjudanden. Source: Svensk kalender 
- **Black Week** (Stor möjlighet, 20–30 nov): Black Week pågår 20–30 november och Black Friday är den 27:e. Handeln väntar sig försiktiga kunder som jagar lägsta pris. Räkna med att konkurrenterna är tysta nu och satsar hårt från 20 nov. Boka media och ta fram det kreativa tidigt. Source: TV4 https://www.tv4.se/artikel/2iJ2mPN614LkAzge1dWUk1/mer-pengar-i-handeln-aenda-fler-konkurser
- **Julhandeln: HUI:s rapport och Årets julklapp** (Bevaka, 6–18 nov): HUI presenterar sin julhandelsrapport 6 november och utser Årets julklapp 18 november. Två nyhetsögonblick som sätter tonen för julhandeln. Bra tillfälle att haka på med egna julbudskap och erbjudanden. Source: Hurbra https://hurbra.se/arets-julklapp-2026/
- **Första advent** (Bevaka, 29 nov): Advent börjar 29 november. Julhandeln och julmatsplaneringen drar igång. Starten på julsäsongen för alla kategorier. Source: Svensk kalender 
- **Melodifestivalens artister presenteras** (Bevaka, Slutet av nov): SVT presenterar de 30 bidragen runt månadsskiftet nov/dec. Programledare är Björn Kjellman och Oscar Zia. Sveriges största gemensamma tv-ögonblick. En stark kulturkrok för socialt innehåll och sponsring. Source: Hurbra https://hurbra.se/?p=26293
- **Varumärken som sågas på Reddit** (Bevaka, Denna vecka): Pågens giffelförpackning, Glassbilen, Synsam och regeln om vad som får heta sylt diskuteras flitigt på r/sweden den här veckan. Förpackningsändringar och produktbyten märks direkt. Varumärken som svarar med humor kan vinna sympati. Source: Reddit r/sweden https://www.reddit.com/r/sweden/top/?t=week
- **AI-bilder i reklam väcker ilska** (Bevaka, Denna vecka): Restaurangers AI-genererade matbilder är en av veckans stora trådar på r/sweden. Samtidigt gör Metas nya villkor annonsören ansvarig för det Metas AI ändrar i annonserna. Publiken märker och straffar AI-bilder som ser fejk ut. Använd riktiga produktbilder och kontrollera vad automatiska verktyg ändrar. Source: Reddit r/sweden https://www.reddit.com/r/sweden/top/?t=week
- **Mellanårsvalet i USA** (Bevaka, 3 nov): USA håller mellanårsval tisdag 3 november. Valet läses flitigt på svenska Wikipedia och valspurten trendar på Google i Sverige. Räkna med nyhetsfokus 3–4 nov. Undvik politiska anspelningar och se över tonen i annonserna de dagarna. Source: Wikipedia https://sv.wikipedia.org/wiki/Mellan%C3%A5rsval_i_USA

### Global

- **Singles' Day** (Big opportunity, 11 Nov): 11 November is the world's biggest online shopping day, led by China and growing across Asia and Europe. An early start to the holiday season. Good for launching offers before the Black Friday noise. Source: Calendar 
- **Black Friday and Cyber Monday** (Big opportunity, 27–30 Nov): Black Friday is 27 November and Cyber Monday 30 November. Adobe forecasts record US online holiday sales, with Cyber Monday the biggest online day and Black Friday second. Plan creative and budgets now; competitors will go quiet before and spend heavily during the week. Source: Adobe https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record
- **AI is how people find and buy** (Big opportunity, This holiday season): ChatGPT is one of the most-read articles on English Wikipedia, and Adobe expects traffic from AI tools to US retail sites to rise 130% this holiday season. Brands need to show up in AI answers as well as in search. Check how your clients appear in ChatGPT. Source: Adobe https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record
- **Holiday menus and festive launches** (Big opportunity, This autumn): McDonald’s new holiday menu was among the fastest-rising US searches last week. Festive product news gets attention early. A good moment to reveal seasonal ranges. Source: Google Trends (USA) https://trends.google.com/trending?geo=US&hours=168
- **Thanksgiving** (Big opportunity, 26 Nov): US Thanksgiving is Thursday 26 November. Big for US food and retail, and the start of Black Friday week. Source: Calendar 
- **Halloween** (Watch, 31 Oct): Halloween is Saturday 31 October and is among the most-read topics on Wikipedia this week. A last-minute moment for treats, costumes and playful social content. Source: Calendar 
- **Backlash against AI-made ads** (Watch, This week): Advertisers have pulled Meta ads after unwanted AI edits, and from 30 October Meta’s terms make advertisers liable for what its AI features change. Audiences spot fake-looking AI images quickly. Check what automated tools change before ads go live. Source: Relevant Audience https://www.relevantaudience.com/meta/meta-commercial-terms-ai-features-advertiser-liability-october-30/
- **Brand misuse and trust** (Watch, This week): A lawsuit by Oregon nonprofits accusing GoFundMe of using their names and logos without permission is trending in US search. Trust and permission are under scrutiny. Make sure partner logos and names in ads are cleared. Source: Google Trends (USA) https://trends.google.com/trending?geo=US&hours=168
- **2016 nostalgia** (Watch, This year): “2026 is the new 2016” keeps growing on Instagram and TikTok. An easy, playful hook, strongest in fashion and beauty. Source: Wikipedia https://en.wikipedia.org/wiki/2026_is_the_new_2016
- **US midterm elections** (Watch, 3 Nov): The US votes on Tuesday 3 November, and the 2026 US elections are among the most-read articles on English Wikipedia. Expect heavy news coverage 3–4 Nov. Avoid political references and review ad tone. Source: Calendar 
- **Diwali** (Watch, ~8 Nov): Diwali falls around 8 November in 2026. A major celebration for audiences of Indian heritage worldwide. Check the exact date per market. Source: Calendar 
- **COP31 climate summit** (Watch, 9–20 Nov): The UN climate summit runs 9–20 November in Antalya, Türkiye. Climate claims will get extra attention. Make sure any green claims are well backed. Source: Wikipedia https://en.wikipedia.org/wiki/2026_United_Nations_Climate_Change_Conference

## Ad-tool news

- **Google** – Demand Gen counts views differently (Data & measurement, 2 Oct): A view now counts once at least one pixel of the ad is on screen. Reported view-through conversions may rise. What to do: Mark the date in reports so nobody reads the increase as better performance. Source: https://granularmarketing.com/google-ad-updates/
- **Google** – New channel prioritisation and budget caps (New feature, 14 Oct): Google Ads now lets you mark channels as high or low priority and cap the share of daily budget that low-priority channels get. It covers Search, Shopping, Performance Max and Demand Gen and rolls out over the coming months. From February 2027 the current spend allocation for Search campaigns with the Display Network on will be removed. What to do: Review Search campaigns with the Display Network on. To keep the current setup, Google says to set Display to low priority with a 50% allocation. Source: https://blog.google/products/ads-commerce/channel-prioritization-budget-allocation/
- **Meta** – Product browsing is now on in existing ads (New feature, 28 Oct): Since 28 October, product browsing is on in Facebook and Instagram ads that were not opted out. A tap can open a Meta page built from the product catalogue before people reach your site. What to do: Check the Advantage+ creative settings in every active ad and turn it off where the landing page matters. Check duplicated ads too. Source: https://ppc.land/meta-will-turn-on-product-browsing-in-existing-ads-on-october-28/
- **Meta** – New terms: advertisers are liable for what Meta’s AI changes (Data & measurement, 30 Oct): Meta’s new commercial terms apply from 30 October. A new AI features section makes advertisers solely responsible for what the AI creates or changes in ads, and continuing to advertise counts as accepting the terms. What to do: Review which Advantage+ features are switched on in client accounts and agree in writing with each client who checks them. Source: https://www.relevantaudience.com/meta/meta-commercial-terms-ai-features-advertiser-liability-october-30/
- **Reddit** – Max campaigns open to everyone (New feature, 30 Sep): Reddit’s automated Max campaigns, launched for a small group of advertisers in January, opened to everyone in September. What to do: Test Max campaigns for clients already on Reddit and compare with manual campaigns. Source: https://www.aboad.fi/en/blog/reddit-ads-in-2026-whats-new/
- **TikTok** – Smart+ for search ads and new AI tools (New feature, 5 Oct): TikTok announced Smart+ for search ads, Smart+ Creative Selection, an AI agent for leads and an MCP tool. The ad network is opening to US advertisers only for now. What to do: Ask your TikTok contact about tests in your market. Nothing to change today. Source: https://tubefilter.com/2026/10/06/tiktok-advertising-week-new-york-announcements
- **Meta** – The AI assistant can now build and change campaigns (New feature, 6 Oct): Meta is testing an assistant that creates campaigns and changes targeting and budgets through chat, with previews. An MCP server lets external AI tools pull reports. What to do: Decide who may approve changes before the feature reaches your accounts. Source: https://commonthreadco.com/blogs/coachs-corner/metas-new-ai-agent-can-now-run-your-ads-what-the-advertising-week-2026-update-means-for-ecommerce-brands
- **Meta** – Advantage+ turns still images into video (New feature, Oct): Advantage+ creative can generate video from existing images. Product video from the catalogue is in beta. What to do: Test on one campaign and compare with traditionally produced video before scaling. Source: https://commonthreadco.com/blogs/coachs-corner/meta-ads-changes-2026/
- **Google** – New metric: Data Strength Uplift (Data & measurement, 13 Oct): Google Ads now shows how many extra conversions your data setup delivers. Data Manager is coming to DV360 and Google Analytics. What to do: Review data strength in client accounts and prioritise enhanced conversions where they're missing. Source: https://blog.google/products/ads-commerce/demand-gen-drop-october-2026/
- **Google** – Search Lift in the API and self-serve incrementality tests (Data & measurement, 15 Oct): Google Ads API v26 adds Search Lift metrics. Trade blogs report that accounts with 1,000+ conversions can run Conversion Lift themselves. What to do: Plan an incrementality test for a larger client ahead of Q1. Source: https://searchengineland.com/google-ads-api-v26-launches-with-search-lift-measurement-and-new-campaign-controls-496461
- **Google** – New goals for loyal and returning customers (New feature, 22 Oct): High Value Mode is coming to Shopping campaigns and retention goals for keeping and re-engaging customers are becoming more widely available. New percentage multipliers can raise bids based on basket size. The features roll out in October. What to do: Test re-engagement goals for clients with good customer lists ahead of Black Friday week. Source: https://business.google.com/us/accelerate/resources/articles/three-updates-to-customer-lifecycle-goals-to-help-you-win-the-holiday-season/
- **Google** – Ads in AI Mode reach more countries (New feature, 28 Oct): Google is rolling out ads in AI Mode to markets including Australia, Canada and India, with the UK, Brazil and Mexico to follow in Q4. In the US, ads can now also appear in follow-up questions. Sweden is not included yet. What to do: Nothing to change in Sweden today. Watch UK results ahead of next year. Source: https://blog.google/products/ads-commerce/ads-in-ai-mode-global/

## Trending on YouTube in Sweden

1. K/DA - FIRESTARTER ft. MIYEON and SOYEON of i-dle, Sophie Powers, Mimi Webb (Official Music Video) (https://www.youtube.com/watch?v=Mmw-PpWhKFg)
2. Grand Theft Auto VI Launch Trailer (https://www.youtube.com/watch?v=rz1B4B2yBZY)
3. LAVA TRÄKOJA vs TSUNAMIS I Minecraft.. (https://www.youtube.com/watch?v=gbv0J0zuyW4)
4. Zara Larsson - Blue Moon (Official Music Video) (https://www.youtube.com/watch?v=LB72Mbd88mU)
5. Dune: Part Three | Final Trailer (https://www.youtube.com/watch?v=uJqaGLmZpGo)
6. 10,000 Players Simulate COLD WAR in Minecraft (https://www.youtube.com/watch?v=y5IdSoHdkgg)
7. Harry Styles - Coming Up Roses (Official Video) (https://www.youtube.com/watch?v=M4qX5wzx-wY)
8. Avengers: Doomsday | In Theaters December 18 (https://www.youtube.com/watch?v=UfNu7pcR0e8)
9. Vi Fångade KATTEN I HATTEN På Vår Säkerhetskamera.. (https://www.youtube.com/watch?v=gAzWGGhVwgI)
10. LISA - Tarantino (Official Music Video) (https://www.youtube.com/watch?v=-5ZXrO_lYSA)

## Tracked brands and agencies per market

- **Global**: brands Lidl, Aldi, Carrefour, Vodafone, Orange, T-Mobile, H&M, Zara, Uniqlo, HSBC, Santander, Revolut; agencies Omnicom, Publicis Groupe, WPP, Accenture Song, Dentsu, Havas
- **Sweden**: brands Coop, Lidl, Willys, Telia, Tele2, Telenor, Gina Tricot, KappAhl, Lindex, Nordea, Swedbank, Handelsbanken; agencies Nord, Forsman & Bodenfors, Åkestam Holst, INGO, Volt, Le Bureau
- **Norway**: brands Kiwi, Rema 1000, Coop, Telenor, Telia, Ice, Cubus, Dressmann, Bik Bok, DNB, Nordea, Sparebank 1; agencies Try, Anorak, WAL, Morgenstern, Publicis Norge, WPP Media Norge
- **Denmark**: brands Netto, Føtex, Rema 1000, YouSee, Telenor, 3, Jack & Jones, Vero Moda, Only, Danske Bank, Nordea, Jyske Bank; agencies VML Map, WPP Media Danmark, Dentsu Denmark, Spring Family, The North Alliance, First Chair
- **Finland**: brands Prisma, K-Market, Lidl, Telia, Elisa, DNA, H&M, Lindex, Zara, OP, Nordea, Danske Bank; agencies PHS BBDO, Dentsu Finland, Dagmar, Hasan & Partners, SEK, Bob the Robot
- **Germany**: brands Edeka, Rewe, Lidl, Telekom, Vodafone, O2, H&M, Zara, C&A, Sparkasse, Deutsche Bank, Commerzbank; agencies Serviceplan Group, Jung von Matt, Scholz & Friends, Hirschen Group, Ogilvy Germany, Accenture Song Germany
- **United Kingdom**: brands Tesco, Sainsbury's, Asda, EE, Vodafone, O2, Next, Marks & Spencer, Primark, Barclays, Lloyds Bank, NatWest; agencies VML UK, Ogilvy UK, Adam & Eve\TBWA, AMV BBDO, VCCP, Mother London
- **France**: brands Carrefour, E.Leclerc, Intermarché, Orange, SFR, Bouygues Telecom, Kiabi, Zara, H&M, BNP Paribas, Crédit Agricole, Société Générale; agencies Publicis Conseil, Havas Paris, BETC, TBWA\Paris, Ogilvy France, Marcel
- **Netherlands**: brands Albert Heijn, Jumbo, Lidl, KPN, Odido, VodafoneZiggo, H&M, C&A, Zara, ING, Rabobank, ABN AMRO; agencies DEPT, Ogilvy Netherlands, VML Netherlands, Dentsu Netherlands, Monks, TBWA\Neboko
- **Belgium**: brands Delhaize, Colruyt, Carrefour, Proximus, Orange, Telenet, H&M, Zara, C&A, KBC, BNP Paribas Fortis, Belfius; agencies Happiness Brussels, Publicis Belgium, Ogilvy Belgium, TBWA\Belgium, Havas Belgium, Serviceplan Belgium
- **Ireland**: brands Tesco, Dunnes Stores, SuperValu, Vodafone, Three, Eir, Penneys, Zara, Marks & Spencer, AIB, Bank of Ireland, PTSB; agencies Core, Publicis Dublin, Ogilvy Ireland, Rothco Accenture Song, Havas Ireland, Dentsu Ireland
- **Spain**: brands Mercadona, Carrefour, Dia, Movistar, Orange, Vodafone, Zara, Mango, Pull&Bear, Santander, BBVA, CaixaBank; agencies Sra. Rushmore, Havas Spain, Ogilvy Spain, Publicis Spain, TBWA\España, McCann Spain
- **Portugal**: brands Continente, Pingo Doce, Lidl, MEO, NOS, Vodafone, Zara, Mango, H&M, Caixa Geral de Depósitos, Millennium bcp, Santander; agencies Havas Portugal, BAR Ogilvy, Fuel, McCann Portugal, Publicis Portugal, Dentsu Portugal
- **Italy**: brands Conad, Coop, Esselunga, TIM, Vodafone, WindTre, OVS, Zara, H&M, Intesa Sanpaolo, UniCredit, Banco BPM; agencies Armando Testa, Leo Italy, LePub, Ogilvy Italia, McCann Italia, TBWA\Italia
- **Switzerland**: brands Migros, Coop, Denner, Swisscom, Sunrise, Salt, Zara, H&M, C&A, UBS, Raiffeisen, Zürcher Kantonalbank; agencies Jung von Matt Limmat, Serviceplan Suisse, Wirz Group, Publicis Switzerland, Ruf Lanz, Ogilvy Switzerland
- **Austria**: brands Spar, Billa, Hofer, A1, Magenta, Drei, H&M, C&A, Zara, Erste Bank, Raiffeisen, Bank Austria; agencies Demner, Merlicek & Bergmann, Jung von Matt Donau, Serviceplan Austria, Ogilvy Austria, Havas Austria, DDB Wien
- **Poland**: brands Biedronka, Lidl, Żabka, Orange, Play, Plus, Reserved, Sinsay, Cropp, PKO Bank Polski, Santander Bank Polska, mBank; agencies Publicis Groupe Poland, Ogilvy Poland, McCann Poland, Havas Poland, Dentsu Poland, WPP Media Polska
- **Czechia**: brands Albert, Lidl, Kaufland, O2, T-Mobile, Vodafone, H&M, Zara, Reserved, Česká spořitelna, ČSOB, Komerční banka; agencies Ogilvy Czech Republic, McCann Prague, Publicis Czech Republic, Dentsu Czech Republic, VML Prague, Havas Prague
- **Slovakia**: brands Tesco, Lidl, Kaufland, Orange, Telekom, O2, H&M, Zara, Reserved, Slovenská sporiteľňa, VÚB banka, Tatra banka; agencies Istropolitana Ogilvy, McCann Bratislava, Publicis Slovakia, Dentsu Slovakia, VML Bratislava, Havas Slovakia
- **Hungary**: brands Tesco, Spar, Lidl, Telekom, Yettel, One, H&M, Zara, Reserved, OTP Bank, K&H, Erste Bank; agencies Ogilvy Hungary, Publicis Hungary, McCann Budapest, Havas Hungary, Dentsu Hungary, VML Budapest
- **Romania**: brands Kaufland, Lidl, Carrefour, Orange, Vodafone, Digi, Zara, H&M, Reserved, BCR, BRD, Banca Transilvania; agencies McCann Bucharest, Ogilvy Romania, Publicis Romania, Dentsu Romania, BBDO Romania, Leo Burnett Bucharest
- **Bulgaria**: brands Kaufland, Lidl, Billa, A1, Vivacom, Yettel, Zara, H&M, Reserved, DSK Bank, UniCredit Bulbank, First Investment Bank; agencies Ogilvy Bulgaria, McCann Sofia, Publicis Bulgaria, Dentsu Bulgaria, VML Sofia, Havas Bulgaria
- **Greece**: brands AB Vassilopoulos, Sklavenitis, Lidl, Cosmote, Vodafone, Nova, Zara, H&M, Bershka, National Bank of Greece, Piraeus Bank, Eurobank; agencies Ogilvy Greece, McCann Athens, Publicis Greece, Dentsu Greece, VML Athens, Havas Greece
- **Croatia**: brands Konzum, Lidl, Spar, A1, Hrvatski Telekom, Telemach, Zara, H&M, C&A, Zagrebačka banka, Privredna banka Zagreb, Erste Bank; agencies Ogilvy Croatia, McCann Zagreb, Publicis Croatia, Dentsu Croatia, VML Zagreb, Havas Croatia
- **Slovenia**: brands Mercator, Spar, Hofer, Telekom Slovenije, A1, Telemach, Zara, H&M, C&A, NLB, SKB, Nova KBM; agencies Ogilvy Slovenia, McCann Ljubljana, Publicis Slovenia, Dentsu Slovenia, VML Ljubljana, Havas Slovenia
- **Estonia**: brands Rimi, Maxima, Selver, Telia, Elisa, Tele2, H&M, Lindex, Zara, Swedbank, SEB, LHV; agencies Ogilvy Estonia, McCann Tallinn, Havas Estonia, Dentsu Estonia, Publicis Estonia, VML Tallinn
- **Latvia**: brands Rimi, Maxima, Lidl, LMT, Tele2, Bite, H&M, Zara, Reserved, Swedbank, SEB, Luminor; agencies Ogilvy Latvia, McCann Riga, Havas Latvia, Dentsu Latvia, Publicis Latvia, VML Riga
- **Lithuania**: brands Maxima, Rimi, Iki, Telia, Tele2, Bité, H&M, Zara, Reserved, Swedbank, SEB, Luminor; agencies Ogilvy Lithuania, McCann Vilnius, Havas Lithuania, Dentsu Lithuania, Publicis Lithuania, VML Vilnius
- **Cyprus**: brands Lidl, Alphamega, Papantoniou, Cyta, Epic, Primetel, Zara, H&M, Marks & Spencer, Bank of Cyprus, Hellenic Bank, Eurobank Cyprus; agencies Ogilvy Cyprus, McCann Cyprus, Publicis Cyprus, Dentsu Cyprus, Havas Cyprus, VML Cyprus
- **Serbia**: brands Maxi, Idea, Lidl, mts, Yettel, A1, Zara, H&M, Reserved, Banca Intesa, Raiffeisen banka, UniCredit Bank; agencies Ogilvy Serbia, McCann Belgrade, Publicis Serbia, Dentsu Serbia, VML Belgrade, Havas Serbia
- **Ukraine**: brands Silpo, ATB, Novus, Kyivstar, Vodafone, lifecell, Reserved, Sinsay, LC Waikiki, PrivatBank, monobank, Oschadbank; agencies Banda, Gres Todorchuk, Saatchi & Saatchi Ukraine, Postmen, I am IDEA, Havas Ukraine
- **Türkiye**: brands BİM, A101, Migros, Turkcell, Vodafone, Türk Telekom, LC Waikiki, DeFacto, Koton, Ziraat Bankası, İş Bankası, Garanti BBVA; agencies Alametifarika, TBWA\Istanbul, Havas Türkiye, McCann Türkiye, Leo İstanbul, VML Türkiye
- **United States**: brands Walmart, Kroger, Albertsons, Verizon, AT&T, T-Mobile, Gap, Old Navy, American Eagle, Chase, Bank of America, Wells Fargo; agencies Accenture Song, Deloitte Digital, VML, Ogilvy, McCann, BBDO
- **Canada**: brands Loblaws, Sobeys, Metro, Rogers, Bell, Telus, Roots, Aritzia, Winners, RBC, TD, Scotiabank; agencies Cossette, VML Canada, BBDO Canada, Ogilvy Canada, Leo Canada, Rethink
- **Mexico**: brands Walmart, Soriana, Chedraui, Telcel, AT&T, Movistar, Zara, H&M, Suburbia, BBVA, Banorte, Santander; agencies Ogilvy México, VML México, McCann México, Leo México, Teran\TBWA, Havas México
- **Brazil**: brands Carrefour, Assaí, Pão de Açúcar, Vivo, Claro, TIM, C&A, Renner, Riachuelo, Itaú, Bradesco, Banco do Brasil; agencies Africa Creative, AlmapBBDO, Galeria.ag, BETC Havas, Publicis Brasil, Artplan
- **Argentina**: brands Carrefour, Coto, Jumbo, Personal, Claro, Movistar, Zara, Rapsodia, Kosiuko, Banco Galicia, Santander, Banco Nación; agencies VML Argentina, Ogilvy Argentina, Mercado McCann, Publicis Argentina, GUT Buenos Aires, Havas Argentina
- **Chile**: brands Jumbo, Lider, Santa Isabel, Entel, Movistar, WOM, Falabella, Paris, Ripley, Banco de Chile, BancoEstado, Santander; agencies McCann Chile, BBDO Chile, Prolam, Porta, VML Chile, Publicis Chile
- **Colombia**: brands Éxito, Jumbo, D1, Claro, Movistar, Tigo, Falabella, Arturo Calle, Studio F, Bancolombia, Davivienda, Banco de Bogotá; agencies Sancho BBDO, McCann Colombia, Publicis Colombia, VML Colombia, Ogilvy Colombia, Havas Colombia
- **Peru**: brands Plaza Vea, Wong, Tottus, Claro, Movistar, Entel, Saga Falabella, Ripley, Oechsle, BCP, BBVA, Interbank; agencies Circus Grey, McCann Perú, Publicis Perú, VML Perú, Mayo Perú, Ogilvy Perú
- **Australia**: brands Woolworths, Coles, Aldi, Telstra, Optus, Vodafone, Cotton On, Country Road, Uniqlo, Commonwealth Bank, Westpac, ANZ; agencies Clemenger BBDO, Ogilvy Australia, VML Australia, Leo Australia, The Monkeys, Thinkerbell
- **New Zealand**: brands Woolworths, New World, PAK'nSAVE, One NZ, Spark, 2degrees, Kathmandu, Glassons, Cotton On, ANZ, ASB, BNZ; agencies Colenso BBDO, McCann Group NZ, Saatchi & Saatchi New Zealand, Ogilvy New Zealand, Special Group New Zealand, VML New Zealand
- **Japan**: brands Aeon, Ito-Yokado, Life, NTT Docomo, au, SoftBank, Uniqlo, GU, Shimamura, MUFG, Mizuho, SMBC; agencies Dentsu, Hakuhodo, CyberAgent, ADK, Daiko Advertising, Tokyu Agency
- **South Korea**: brands Emart, Lotte Mart, Homeplus, SK Telecom, KT, LG U+, Musinsa, Spao, Uniqlo, KB Kookmin Bank, Shinhan Bank, Woori Bank; agencies Cheil Worldwide, Innocean, HSAd, Daehong Communications, Nasmedia, TBWA Korea
- **India**: brands BigBasket, DMart, JioMart, Jio, Airtel, Vi, Myntra, Max Fashion, Pantaloons, SBI, HDFC Bank, ICICI Bank; agencies Ogilvy India, McCann Worldgroup India, TBWA\Lintas, BBDO India, Leo India, VML India
- **Singapore**: brands NTUC FairPrice, Cold Storage, Sheng Siong, Singtel, StarHub, M1, Uniqlo, Zara, H&M, DBS, OCBC, UOB; agencies Ogilvy Singapore, VML Singapore, Leo Singapore, Dentsu Singapore, TBWA Singapore, BBH Singapore
- **Indonesia**: brands Indomaret, Alfamart, Hypermart, Telkomsel, Indosat Ooredoo, XL Axiata, Uniqlo, Zara, H&M, BCA, Bank Mandiri, BRI; agencies Dentsu Indonesia, Ogilvy Indonesia, Leo Indonesia, VML Indonesia, Hakuhodo Indonesia, Fortune Indonesia
- **Malaysia**: brands Lotus's, AEON, Giant, Maxis, CelcomDigi, U Mobile, Uniqlo, Zara, H&M, Maybank, CIMB, Public Bank; agencies Ogilvy Malaysia, Leo Malaysia, Dentsu Malaysia, McCann Malaysia, VML Malaysia, Havas Malaysia
- **Thailand**: brands Big C, Lotus's, Makro, AIS, True, NT, Uniqlo, Zara, H&M, Kasikornbank, SCB, Bangkok Bank; agencies Ogilvy Thailand, Dentsu Thailand, VML Thailand, Leo Thailand, BBDO Bangkok, CJ WORX
- **Philippines**: brands SM Supermarket, Puregold, Robinsons Supermarket, Globe, Smart, DITO, Uniqlo, H&M, Zara, BDO, BPI, Metrobank; agencies McCann Worldgroup Philippines, BBDO Guerrero, TBWA\Santiago Mangada Puno, Publicis JimenezBasic, Leo Manila, GIGIL
- **Vietnam**: brands WinMart, Co.opmart, Bách hóa XANH, Viettel, VinaPhone, MobiFone, Uniqlo, Zara, Canifa, Vietcombank, BIDV, VietinBank; agencies Ogilvy Vietnam, Dentsu Vietnam, Leo Vietnam, VML Vietnam, Havas Vietnam, McCann Vietnam
- **Taiwan**: brands PX Mart, Carrefour, Costco, Chunghwa Telecom, Taiwan Mobile, FarEasTone, Uniqlo, Zara, H&M, CTBC Bank, Cathay United Bank, E.SUN Bank; agencies Ogilvy Taiwan, Dentsu Taiwan, Leo Taiwan, McCann Taiwan, VML Taiwan, Havas Taiwan
- **Hong Kong**: brands ParknShop, Wellcome, Aeon, CSL, 3 Hong Kong, SmarTone, Uniqlo, Zara, H&M, HSBC, Hang Seng Bank, Bank of China (Hong Kong); agencies Ogilvy Hong Kong, Leo Hong Kong, McCann Hong Kong, Omnicom Advertising Hong Kong, VML Hong Kong, Dentsu Hong Kong
- **United Arab Emirates**: brands Carrefour, Lulu Hypermarket, Spinneys, e&, du, Virgin Mobile, Zara, H&M, Max, Emirates NBD, First Abu Dhabi Bank, Abu Dhabi Commercial Bank; agencies Memac Ogilvy, Impact BBDO, FP7 McCann, Leo Middle East, VML MENA, TBWA\RAAD
- **Saudi Arabia**: brands Panda, Othaim Markets, Carrefour, stc, Mobily, Zain, Zara, H&M, Max, Al Rajhi Bank, SNB, Riyad Bank; agencies Memac Ogilvy Saudi Arabia, Impact BBDO Saudi Arabia, FP7 McCann Saudi Arabia, Leo Saudi Arabia, VML Saudi Arabia, Havas Saudi Arabia
- **Israel**: brands Shufersal, Rami Levy, Victory, Partner, Cellcom, Pelephone, Castro, Fox, Renuar, Bank Hapoalim, Bank Leumi, Discount Bank; agencies Gitam BBDO, McCann Tel Aviv, BBR Saatchi & Saatchi, Reuveni Pridan Leo, Adler Chomski Grey, Yehoshua TBWA
- **Egypt**: brands Carrefour, Spinneys, Metro Markets, Vodafone, Orange, e&, Zara, H&M, LC Waikiki, National Bank of Egypt, Banque Misr, CIB; agencies Impact BBDO Egypt, Memac Ogilvy Egypt, FP7 McCann Cairo, Leo Egypt, VML Egypt, Tarek Nour Communications
- **Morocco**: brands Marjane, Carrefour, Bim, Maroc Telecom, Orange, inwi, Zara, H&M, LC Waikiki, Attijariwafa bank, Banque Populaire, Bank of Africa; agencies Ogilvy Morocco, Shem's Publicis, Havas Maroc, McCann Casablanca, VML Maroc, TBWA Maroc
- **South Africa**: brands Shoprite, Pick n Pay, Checkers, Vodacom, MTN, Telkom, Mr Price, Pep, Woolworths, Standard Bank, FNB, Absa; agencies Ogilvy South Africa, VML South Africa, Joe Public, M&C Saatchi Abel, TBWA\South Africa, Net#work BBDO
- **Nigeria**: brands Spar, Ebeano, Justrite, MTN, Airtel, Glo, Mr Price, Jumia, LC Waikiki, Access Bank, GTBank, Zenith Bank; agencies Insight Publicis, Noah's Ark Communications, X3M Ideas, TBWA\Concept, SO&U, Ogilvy Nigeria
- **Kenya**: brands Naivas, Quickmart, Carrefour, Safaricom, Airtel, Telkom, Mr Price, LC Waikiki, Deacons, KCB, Equity Bank, Co-op Bank; agencies Scanad Kenya, Ogilvy Kenya, VML Kenya, McCann Kenya, Saatchi & Saatchi East Africa, Publicis Kenya